Lanark IT Accessibility Identity
Why Expression of need to differentiate ourselves
Small business named style logotype color guide
Mori Poll suggest that identity affects performance and share price
Corporate branding
Deals with internal and external audiences
Is a design marketing and human resource tool
Should influence every part and audience of the organization.
What is identity?
The totality of the way that the organization presents itself
All have an identity whether known or not
Identity can project four things
Who you’re what you do how you do it where you want to go
Identity manifests itself in four different ways
Products and serves, communications behavior, environments.
Identity successes a combination of the above in varying degrees.
Central ideas or vision
Must be unique; project a clear idea of what it is and what its aims are.
The symbol is a visual trigger or focal point that distinguishes one organization from an other.
The trader for change takeovers competition, alliances, privatising mergers
Identity is a resource and should be seen as equal to financial and systems management.
Stage of work investigate analysis and recommend
1 developing the identity
2 launch an introduction or communication,
3 making it happen
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